| Features | Business | 
            
            
              | Ad Spend Limit | $30,001+/monthly ad spend (paid to networks) | 
            
              | Initial Optimization |  | 
            
              | Progressive monthly management cost | $900 | 
            
            
              | Included Networks | 
            
            
              | Google PPC Network | Yes | 
            
              | Bing PPC Network | Yes | 
            
              | Google Text Ad Remarketing | Yes | 
            
              | Google Shopping Management | Yes | 
            
            
              | Management Deliverables | 
            
            
              | Initial campaign development & strategy | Yes | 
            
              | Advanced keyword research and selection | 10,000 Keywords | 
            
              | Google Shopping Management | Yes | 
            
              | Industry analysis | Yes | 
            
              | Ad campaign copywriting | Yes | 
            
              | Ad copy performance testing | Yes | 
            
              | Ongoing keyword development and tweaking | Yes | 
            
              | Google analytics integration & goal tracking | Yes | 
            
              | PPC account settings monitoring (Ex. Geotargeting) | Yes | 
            
              | Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access
 of all campaigns created)
 | Yes | 
            
              | Up to two personal consultations per month | Yes | 
            
              | Monitoring clicks and conversions | Yes | 
            
            
              | Performance Reporting | 
            
            
              | Monthly performance & analysis reporting | Yes | 
            
              | Website conversion analysis reporting | Yes |